Product Packaging Services
Imbue culture into your product packaging.
Product packaging that speaks volumes for your brand values
In today’s market, product packaging isn’t just about function – it’s a crucial part of your brand’s story. At Mude, we craft packaging that does more than hold a product; it captures the essence of your values and reflects your brand’s identity in a meaningful, relevant, and timeless way. We ask the questions that matter: How can your product feel truly relevant? How do we imbue it with culture, ensuring it stands out on the shelf and resonates with your audience? Our approach goes beyond aesthetics, creating packaging that connects emotionally with customers and positions your product as a must-have.
Product packaging that speaks volumes for your brand values
In today’s market, product packaging isn’t just about function – it’s a crucial part of your brand’s story. At Mude, we craft packaging that does more than hold a product; it captures the essence of your values and reflects your brand’s identity in a meaningful, relevant, and timeless way. We ask the questions that matter: How can your product feel truly relevant? How do we imbue it with culture, ensuring it stands out on the shelf and resonates with your audience? Our approach goes beyond aesthetics, creating packaging that connects emotionally with customers and positions your product as a must-have.
Our Product & Package Branding Process:
We start by immersing ourselves in your brand and product. Through in-depth discussions and research, we uncover the core values and cultural context of your product. This phase is about asking the right questions: How can your packaging reflect more than just function? What values should it communicate? By understanding the essence of your product, we ensure that the packaging will resonate with your audience on a deeper level.
In this phase, we begin translating your brand values and cultural identity into design concepts. We explore various design directions, materials, and formats to create packaging that not only looks stunning but feels meaningful and relevant. The goal is to create packaging that communicates your product’s unique story while standing out on the shelf.
Once we’ve aligned on a design direction, we refine the concept to perfection. This involves honing in on every detail – from typography and colour choices to textures and finishes. We ensure the packaging not only looks exceptional but also functions well and enhances the user experience.
Once the design is finalised, we assist you in getting everything ready for production. We work closely with your suppliers to ensure the design files, specifications, and materials are all aligned with your vision. Our role is to ensure the packaging design is production-ready, providing guidance and support throughout the process to make sure your suppliers have everything they need to bring the packaging to life.
If required, we’ll work with you to develop a launch plan to effectively introduce your product into the market, raise product / brand awareness, and maximise the ROI on your marketing and advertising budget. We can support you by developing digital ads, videos, a website, running digital campaigns, media planning, reporting on and optimising campaigns to accomplish your sales objectives.
Brand
Frequently Asked Questions
Package Branding Questions
We value your input and see the process as a collaboration. During key stages such as discovery, concept development, and refinement, we’ll seek your feedback to ensure the design aligns with your vision. However, we manage the process from start to finish, so you can be as involved as you want to be.
We don’t manage production directly, but we assist you in getting the design ready for production through your suppliers. Our role is to ensure all design files and specifications are clear, and we work closely with your suppliers to make sure everything is ready for manufacturing. We offer guidance and oversee the process to ensure the final product meets your expectations.
The timeline depends on the complexity of the project, but typically, the packaging design process can take anywhere from 4 to 8 weeks. This includes discovery, concept development, design refinement, and preparing files for production. We’ll establish a clear timeline during the initial consultation to ensure we meet your launch deadlines.
Absolutely! We can design packaging for entire product lines, ensuring a cohesive look and feel across all products. Whether you need packaging variations for different products or a unified brand presence, we can tailor our approach to meet your needs.
Yes, even if your product isn’t physical, we can help with the “packaging” of digital products or services. This could include creating branding for digital platforms, designing digital assets that reflect your product’s values, or building out the visual identity of your online presence.