Clicks that translate directly to impact

Leading with a strong brand message is vital in acquiring meaningful traffic from paid advertising on Google. We’ll get your brand in front of the people who matter most to your success. Your brand’s authenticity, uniqueness and credibility are key in converting online clicks to consumer advocacy and real-world value.

At Mude, we amplify your brand’s reach through tailored Google Ads campaigns that delivers results. Our team builds high-performance search campaigns, designed to drive traffic and increase conversions by targeting the most relevant keywords. With continuous optimisation, we ensure your ads perform at their best, helping you outmanoeuvre competitors and grow your business.

Our Google Advertising Process:

We begin by diving into your business goals and understanding your target audience. Through in-depth discussions, we identify the key objectives of your Google Search Ads campaign, whether it’s driving traffic, generating leads, or boosting conversions. This discovery phase sets the foundation for a campaign strategy tailored to your unique needs.

Effective paid search begins with the right keywords. We conduct extensive keyword research to identify the terms and phrases your target audience is searching for. By understanding the intent behind searches, we ensure your ads appear when customers are actively looking for your products or services.

With the right keywords identified, we focus on creating compelling, high-converting ads. Our team writes ads that connect with your audience, resonate with their needs, and drive them to take action. Every ad is designed to reflect your brand’s voice while being optimised for both clicks and conversions.

We continuously monitor and optimise your campaigns, making adjustments as needed to improve performance. This could include tweaking your ad copy, adjusting your bids, or refining your targeting.

After launch, we closely track the performance of your Google Search Ads. Using real-time data, we monitor key metrics like click-through rates, conversion rates, and ROI. Regular reporting keeps you informed of campaign progress, and we make ongoing adjustments to improve performance and maximise your return on investment.

Frequently Asked Questions

Understanding Google Advertising  

We conduct in-depth keyword research to find the most relevant and high-performing terms based on your business and target audience. By understanding the intent behind search queries, we identify the keywords that are most likely to drive traffic and conversions, ensuring your ad spend is focused on results.

The beauty of Google advertising is that you’ll often begin to see results within weeks compared to broader marketing channels like SEO that can take 3-6 months. Although this timeline can vary based on the competition around your keywords and how your website and brand performs too. We’ll make sure to work with you across all fronts to maximise results. 

Yes, in addition to Google Search Ads, we can also help with Google Display Ads, Google Shopping campaigns, and other types of paid advertising on Google’s platform. We tailor each campaign to meet your specific business needs and objectives.

Google Search Ads are paid placements that appear at the top of search engine results when someone searches for your chosen keywords. SEO (Search Engine Optimisation) is an organic approach that involves optimising your website and content to rank naturally in search engine results. While SEO is a long-term strategy, Google Search Ads provide immediate visibility and drive traffic quickly.

Yes, we can take over the management of existing Google Ads campaigns. We’ll review your current performance, refine your strategy, and optimise your campaigns to improve results. Our goal is to ensure you’re getting the most value from your ad spend and achieving your business objectives.

We provide regular performance reports, typically on a monthly basis, but we can also provide more frequent updates if needed. In these reports, we share key metrics like impressions, clicks, conversions, and ROI, along with insights and recommendations for further optimisation.

Yes, we can create optimised landing pages that align with your Google Search Ads. A well-designed landing page is crucial for converting visitors, and we ensure the page reflects your brand, has a clear call-to-action, and is optimised for conversions.