<h1>Old Spice has been selling men’s grooming products since 1937.</h1>
<p>“Look at your man. Now back to me. Now back at your man. Now back to me.” Fast-paced and direct, the ad was created by the Wieden + Kennedy creative agency and served to both double sales and “cement the brand in pop culture.” According to Creative Review, the ad:</p>
<p>“laid the foundations for follow-up spots and online stunts, including live videos responding to Twitter posts, prank websites scorning questionable consumer behaviour, and the later introduction of Terry Crews’ character.”</p>
<p>The campaign also laid the groundwork for Old Spice’s humorous, slightly quirky new brand personality — which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.</p>
<blockquote><p>“Look at your man. Now back to me. Now back at your man. Now back to me.”</p>
<p>John Smith, Somewhere</p></blockquote>
<p>As the face of the campaign, actress Gabrielle Dennis shines, and its latest release, called “Brunch”, was once again created by Wieden+Kennedy Portland. The ad, which also stars comedian Deon Cole and actress La La Anthony, opens with Cole in a bathrobe on his way to confront his brunching wife, played by Dennis.</p>
<ul>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
</ul>
<h1>Heading one</h1>
<h2>Heading two</h2>
<h3>Heading three</h3>
<h4>Heading four</h4>
<h5>Heading five</h5>
<h6>Heading six</h6>
<p>Body</p>


Old Spice strikes gold (again) with inclusive “Men Have Skin Too” campaign

<p>Get expert Brand advice, frameworks, trends, and success stories in your inbox.</p>


Bolster your Brand & creative toolkit.

Government

Music

Non-for-Profit

Health

Construction

Corporate

Services

Sydney

Canberra

Melbourne

Well,<br />
where do we start?

Contact Us

Marketing

Amplifying ‘Ta Ta Ta’ in Australia: Fast-Rising Bayanni Taps Jason Derulo for Afro RnB Remix

Brand

Graphic Design

Unifying athletics in Canberra under a single, recognised brand

<?xml version="1.0" encoding="UTF-8"?> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" data-name="Layer 1" viewBox="0 0 102 104.75"><defs><style> .cls-1 { stroke-width: 0px; } </style></defs><path class="cls-1" d="M0,0v104.75h102V0H0ZM2.08,2.08h55.01v32.14H2.08V2.08h0ZM99.92,102.66H2.08v-32.14h97.83v32.14h0ZM2.08,68.44v-32.14h57.09V2.08h40.74v66.36H2.08h0Z"></path><path class="cls-1" d="M16.5,26.29h-2.46v-15.63h-5.64v-2.26h13.76v2.26h-5.67v15.63ZM34.93,15.71c.17.75.2,1.39.2,2.68v7.9h-2.33v-7.45c0-2.61-.6-4.1-2.78-4.1-2.33,0-3.3,1.49-3.3,4.32v7.23h-2.34V8.4h2.34v6.51c.77-1.29,2.16-2.36,4.05-2.36,2.26,0,3.73,1.32,4.18,3.16h0ZM40.18,20.23c.15,2.51,1.86,4.2,4.4,4.2,1.86,0,2.96-1.02,3.45-2.28l2.28.37c-.72,2.43-2.83,4.08-5.74,4.08-3.98,0-6.81-2.73-6.81-7.01s3.08-7.03,6.61-7.03c3.9,0,6.34,3.03,6.34,6.63,0,.3-.02.72-.08,1.04h-10.46s0,0,0,0ZM48.33,18.36c-.3-2.21-1.74-3.65-3.95-3.65s-3.78,1.59-4.15,3.65h8.1ZM16.5,60.51h-2.46v-15.63h-5.64v-2.26h13.76v2.26h-5.67v15.63ZM23.57,54.45c.15,2.51,1.86,4.2,4.4,4.2,1.86,0,2.96-1.02,3.45-2.28l2.28.37c-.72,2.44-2.83,4.08-5.74,4.08-3.98,0-6.81-2.73-6.81-7.01s3.08-7.03,6.61-7.03c3.9,0,6.34,3.03,6.34,6.63,0,.3-.02.72-.08,1.04h-10.46s0,0,0,0ZM31.67,52.59c-.3-2.21-1.74-3.65-3.95-3.65s-3.77,1.59-4.15,3.65h8.1ZM39.08,60.51h-2.34v-17.89h2.34v17.89ZM44.84,60.51h-2.33v-17.89h2.33v17.89h0ZM57.49,47.07l-4,9.84-4.08-9.84h-2.68l5.44,12.72-1.36,3h-2.61v1.92h4.35l7.5-17.64h-2.56ZM20.38,90.34h-7.97l-1.74,4.4h-2.61l7.26-17.89h2.46l6.98,17.89h-2.68s-1.69-4.4-1.69-4.4ZM13.24,88.1h6.28l-3.06-7.83-3.23,7.83ZM45.06,81.29l-4.52,13.44h-2.49l-3.35-10.09-3.55,10.09h-2.56l-4.18-13.44h2.61l2.96,10.04,3.5-10.04h2.61l3.28,10.04,3.16-10.04h2.53ZM55.95,83.15c.37.67.55,1.44.55,2.86v6.14c0,.55.25.82.67.82.17,0,.32-.02.5-.05v1.99c-.3.08-.61.12-.92.12-1.29,0-2.36-.62-2.53-2.18l-.05-.4c-.87,1.51-2.26,2.58-4.2,2.58-2.43,0-4.05-1.39-4.05-3.53s1.32-3.28,4.08-3.9l2.73-.62c1.02-.22,1.44-.55,1.44-1.51,0-1.49-.99-2.33-2.61-2.33-1.76,0-2.68.9-2.93,2.28l-2.29-.22c.3-2.26,2.21-4.2,5.29-4.2,2.09,0,3.6.85,4.32,2.16ZM54.16,88.1c-.32.22-.72.37-1.57.6l-2.21.6c-1.49.4-2.16,1.14-2.16,2.11s.8,1.64,2.08,1.64c1.84,0,3.85-1.34,3.85-4.25v-.69h0ZM66.97,83.48c-.35-.05-.69-.08-1.04-.07-1.89,0-3.01,1.04-3.43,2.83-.1.42-.2,1.17-.2,2.46v6.04h-2.34v-13.44h2.34v2.61c.72-1.76,2.06-2.91,3.87-2.91.25,0,.52,0,.79.05v2.43s0,0,0,0ZM74.37,80.99c2.19,0,3.63,1.07,4.62,2.56v-6.71h2.33v17.89h-2.33v-2.18c-.94,1.44-2.56,2.49-4.7,2.49-3.5,0-6.26-2.88-6.26-7.01,0-4.25,2.9-7.03,6.33-7.03h0ZM74.74,92.89c2.51,0,4.32-1.86,4.32-4.87s-1.81-4.89-4.32-4.89-4.25,2.09-4.25,4.89,1.69,4.87,4.25,4.87h0ZM91.09,91.3c0-.67-.45-1.27-1.51-1.76l-2.46-1.14c-1.89-.87-2.78-2.01-2.78-3.68,0-1.92,1.67-3.73,4.15-3.73,2.21,0,3.45,1.17,4.25,2.31l-1.71,1.42c-.62-.85-1.42-1.59-2.56-1.59s-1.89.67-1.89,1.51c0,.67.37,1.17,1.27,1.57l2.76,1.27c1.86.87,2.78,2.11,2.78,3.8,0,2.26-1.84,3.75-4.42,3.75-2.83,0-4.42-1.42-5.19-3.16l1.91-1.24c.67,1.39,1.67,2.26,3.3,2.26,1.42,0,2.11-.67,2.11-1.59h0Z"></path></svg> 

Telly Awards

Video

A documentary showing how the global community helped clean up Tonga after the 2022 tsunami and volcano eruption

Photography

Pop siren, Charley performs Paramore’s timeless hit, “Still Into You,” exclusively for Amazon Music.

Modernising A Meaningful Alternative For Today’s Property Investors With Defence Housing Australia

Branding & packaging the ultimate bubble tea experience

Website

Creating an engaging user experience for Australia’s biggest country music festival

<?xml version="1.0" encoding="UTF-8"?> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32" fill="none"><path d="M18.245 20.7734C18.245 20.7734 22.2552 20.2356 22.2552 18.7279C22.2552 17.3787 17.8751 17.0367 17.8751 17.0367C17.8751 17.0367 22.1961 16.3217 22.1961 15.0751C22.1961 14.0866 17.5953 13.3529 17.5953 13.3529C17.5953 13.3529 22.0873 12.7312 22.0873 11.3789C22.0873 10.2287 17.9217 9.61629 17.9217 9.61629C17.9217 9.61629 21.9661 9.19351 21.9661 7.72621C21.9661 6.59775 17.7041 5.87654 17.7041 5.87654C17.7041 5.87654 21.9288 5.35738 21.9288 4.06728C21.9288 2.38859 16.3456 2 16.3456 2L15.4752 3.07872C15.4752 3.07872 19.2957 3.42689 19.2957 4.02687C19.2957 4.62684 9.96967 5.22993 9.90439 5.23615C9.75828 5.31697 9.54067 6.2931 9.79559 6.47962C9.97589 6.61019 19.1714 6.94593 19.1714 7.71999C19.1714 8.48784 10.7344 9.01631 9.79559 9.07227C9.34794 9.32407 9.21115 9.96757 9.68678 10.3157C10.1655 10.667 19.246 10.7043 19.246 11.4535C19.246 12.2058 10.2277 12.7219 9.86398 12.7436C9.41322 12.9954 9.27954 13.6389 9.75517 13.9871C9.93548 14.1239 19.1714 14.4223 19.1714 15.1933C19.1714 15.9611 10.4173 16.5766 9.9448 16.6046C9.49715 16.8564 9.36037 17.4999 9.836 17.8481C10.0163 17.9818 19.1714 17.9942 19.1714 18.7652C19.1714 19.533 10.694 20.2138 9.99454 20.2573C9.54689 20.506 9.41011 21.42 9.88574 21.7713C9.95724 21.821 18.5465 21.734 19.8584 22.5049H22.3765C22.3765 21.364 18.2419 20.7703 18.2419 20.7703L18.245 20.7734Z" fill="currentColor"></path><path d="M22.4917 22.7348V22.6323C22.4917 21.5318 19.4825 20.6831 15.7521 20.6831C12.0216 20.6831 9 21.5753 9 22.6727V28.2279H9.04041C9.40413 29.2227 12.2735 29.9998 15.7552 29.9998C19.2369 29.9998 22.1031 29.2227 22.47 28.2279L22.4917 28.1844V22.7348Z" fill="currentColor"></path></svg> 

Webby Awards Nominee

Telly Awards Winner

A night of grandeur with Gretta Ray at the State Library of Victoria for Amazon Music

A new website for Australia’s fastest growing property developer

Hosting the world powers in Sydney to build secure clean energy supply chains

Moody rooftop concerts bringing you your next musical obsession.

Rebranding Australia’s national standards body for medical education and assessment

A series of deeply personal live performance videos with Dan Sultan

Branding a social enterprise with a vision for $10bn of positive impact — towards an Australia transformed.

Visualising which world powers are leading the critical tech race

Challenging An Outdated Brand Vision;  The Y Is For The Younger Generations.

Overhauling a bespoke Brand & web experience

Crafting An Impactful Awareness Campaign Carrying A Vital Message From The Australian Federal Police

A (not so) haunting performance for “Scary Movies”

Driving Brand development & campaigns with the champions of safety

Rebranding an environmentally driven marketplace

Shooting a live performance video at Victoria’s pink salt lakes, with Oliver Cronin.

Driving awareness & participation for BreastScreen Australia

Do it Without Doug – Sport Integrity Australia

Keeping pace with new innovations to support emerging aviation technologies

Creating nation-wide change with the My New Neighbour video campaign

Capturing Sydney’s hazy dusk with Milan Ring for “Sydney Hue”

SacreBleu – Building the French news cultural hub web experience

National Careers Institute – School Leavers campaign

Brand, culture, and vision unlocked

Driving annual revenue and efficiency through marketing & web design

Visualising global disinformation & information operations

Capturing emotion with Sensori+ ‘Joy of Scent’ brand campaign

Application Design and Development

Brand Strategy

Social Media Marketing

Google Ads & Paid Search

Packaging Design

Brand Style Guidelines

Brand Identity

Digital Marketing

Web Design & Development

Video Production

Branding

<p>NEW WORK — Proud to have shaped together the new branding, website, photography, and brand film for <a class="app-aware-link " href="https://www.worldview.org.au" target="_self" data-test-app-aware-link="">Worldview Foundation</a> —a social enterprise creating new futures for Aboriginal and Torres Strait Islander people.</p>


<p>An unlikely partnership with Keli Holiday (1/2 of Peking Duk) and TV icon Karl Stefanovic butchering a cover of a Dolly Parton classic. So <a href="https://www.youtube.com/watch?v=eMc27-PkuMc">here&#8217;s</a> something nobody asked for, but according to Channel Nine, everybody needed.</p>


<p>6x GOLDS from the Telly Awards for our work with Amazon Music, Mood on the Roof and our documentary in Tonga with SPREP.</p>


<p>NEW WORK &#8211; Rebrand with Capital Athletics 💪🏼🏃🥇<br />
Uniting athletics in Canberra under one singular, recognised brand.</p>


<p>Congratulations to the many creatives on the team for their sweep in the <a id="ember1606" class="ember-view" href="https://www.linkedin.com/in/telly-awards-a50621176/">Telly Awards</a> 2024 for their sweep of wins (including 6x Gold Awards) for our work with Amazon Music, SPREP and Mood on the Roof.</p>


<p class="l-article-header__row l-article-header__row--title t-bold t-bold--condensed" data-href="https://au.rollingstone.com/music/music-news/dan-sultan-julia-stone-fortress-single-49023/" data-title="Dan Sultan and Julia Stone Seek Shelter on New Single 'Fortress'" data-share-title="Dan+Sultan+and+Julia+Stone+Seek+Shelter+on+New+Single+%27Fortress%27" data-share-url="https%3A%2F%2Fau.rollingstone.com%2Fmusic%2Fmusic-news%2Fdan-sultan-julia-stone-fortress-single-49023%2F" data-article-number="1">Out now — we <a href="https://content.mude.com.au/project/a-series-of-deeply-personal-live-performance-videos-with-dan-sultan/">produced 6x live performance videos</a> with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.</p>


<p>Proud to have multiple projects nominated for a Webby this year, you can vote for <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/video-series-channels/music">Mood on the Roof</a> &amp; our <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/performance-craft/best-individual-performance">Amazon Original</a> with Gretta Ray.</p>


<p>New music video work with The Rions. We produced a German Expressionist-inspired visual while The Rions&#8217; take on the roles of legendary horror villains, Dracula, Wolfman, The Invisible Man and Frankenstein.</p>


<p><span style="font-weight: 400;">We’ve rebranded. After a couple of years of busy client work, we’ve found time to work on our (little bit neglected) Brand and bring it to a place that accurately reflects the team we are today. </span></p>


<p>We&#8217;re proud to announce a new national breast cancer campaign with BreastScreen Australia, which you can learn more about <a href="https://www.mude.com.au/project/driving-awareness-participation-for-breastscreen-australia">here</a>.</p>


<p>The Mude team is in Tonga filming a documentary on the Volcano/Tsunami that rocked Tonga-Tapu in early 2022</p>


<p>Snaps with the PM walking into The Sydney Energy Forum, and getting ready for 2 full days of live streaming and photography.</p>


<p>Mood on the Roof is hosting its first international act, Benson Boone &#8211; <a href="https://youtu.be/ulU_e1VJknk">live now</a>.</p>


<p>Layered up for a mid-summer shoot in Kobe, Japan with Kawasaki</p>


<p>Todays office &#8211; filming in Victoria&#8217;s salt lakes with Warner Music Australia</p>


<p>Mude is in Osaka, Japan filming interviews with Panasonic Energy CTO &#8211; Shoichiro Watanabe</p>


Well, where do we start?

Well,
where do we start?