CyberHub logo — brand identity design client of Mude Sydney

Civil Aviation Safety Authority CASA logo — government branding client of Mude Canberra

Business Council of Australia BCA logo — brand strategy client of Mude

AMC Networks logo — creative agency client of Mude

Amazon Music logo — brand strategy and video production client of Mude Sydney

Australian National University ANU logo — brand and web design client of Mude

Australian Strategic Policy Institute ASPI logo — website design and development client of Mude Sydney

Australian Government logo — branding and creative services client of Mude Canberra

EMI Music logo — music industry branding and video production client of Mude

International Energy Agency IEA logo — government and policy brand design client of Mude

Island Records logo — record label branding and creative client of Mude Sydney

MCA Records logo — music industry creative and branding client of Mude

Mood on the Roof live music series logo — brand identity designed by Mude Sydney

Sony Music Entertainment logo — music and entertainment creative client of Mude

Sport Integrity Australia logo — government brand identity client of Mude Canberra

SPREP Pacific Regional Environment Programme logo — international brand design client of Mude

The Y Australia logo — not-for-profit brand strategy client of Mude Sydney

Universal Music Australia logo — music industry branding and creative client of Mude

Warner Music Australia logo — music industry video production and creative client of Mude

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MUDE production team filming behind the scenes during Gretta Ray’s Amazon Music live session at the State Library of Victoria.

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<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Our founder Ben Develin wrote for Mumbrella</strong> on what happens when dominant brands walk off the territory they built their power on, using one of the great brands of our time&#8217;s positioning retreat to explain the Liberal Party&#8217;s strategic disarray. It&#8217;s about positioning, not politics, though political brands have just as much of a positioning challenge as corporate ones. Nike, if anyone over there stumbles on this, we&#8217;re sorry for the very unfair comparison to the Libs. <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://mumbrella.com.au/the-liberal-party-has-a-nike-problem-919492">Read the full piece on Mumbrella</a>.</p>
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Mude crew member operating cinema camera rig on set — behind-the-scenes music video production by Mude creative agency Sydney

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<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">New feature up on Mindsparkle Mag with a behind the scenes of our work with Full Proof, a sourdough doughnut venue in Potts Point. The feature covers how we landed on a chrome kitchen that leans into the precision-industrial identity. Read the full feature on <a href="https://mindsparklemag.com/designs/full-proof-branding-doughnuts-for-grownups"><strong>Mindsparkle Mag</strong></a>.</p>
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Close-up of hands holding Full Proof branded packaging showing the logo — hospitality brand identity and packaging design by Mude Sydney

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">New feature up on <strong>The Brand Identity</strong>. Our founder Ben Develin chatted with TBI to talk through the strategy and design thinking behind our work with Skyline. The feature covers how we positioned an OEM bottle manufacturer as a performance brand by anchoring the identity in cycling culture, and the visual decisions that followed from that strategic centre. Read the full feature on <a href="https://the-brandidentity.com/project/mude-designs-a-water-bottle-brand-that-feels-like-performance-gear">The Brand Identity</a>.</p>


Creative work session at Mude brand agency Sydney — behind the scenes at a strategic branding studio

<p class="p1">Recapping our stripped-back concert at Mude Studios: Cyrus Villanueva, Ned Houston and Jim Alexander came through for an intimate set, running their new project, <i>The Weekaway. </i>The whole thing began with a simple plan: one week away, a remote Airbnb, a grand piano, and absolutely nothing to do but write.</p>


Band performing live on stage with drums and guitars — Midnight Til Morning acoustic session video production by Mude for Chugg Music

<p>NEW WORK // To celebrate Country Music Month we were tapped by <a href="https://music.amazon.com"><strong>Amazon Music</strong></a> to build the <a href="https://countryheat.com.au">competition site</a> that invited listeners to connect with the genre they love, and be rewarded for it.</p>


Campaign website design for Amazon Music’s Country Heat promotion — desktop view showing interactive layout and fan entry flow.

<p><a href="https://www.youtube.com/c/moodontheroof">Mood on the Roof</a> began as a way to back artists we believed in. Five years on, we’ve refreshed the brand with sharper content, new art direction, and a system to help each performance go further. More soon.</p>


Mood on the Roof hero image — live music series brand identity and content by Mude creative agency Sydney

<p>NEW WORK // We rebranded Sunstrata to evolve their brand into something sleeker, smarter, and more confident—stripping away the clichés of the solar industry to build a sharper identity with real edge.</p>


Sunstrata brand guidelines book — solar energy rebrand, website design and digital campaign by Mude creative agency Sydney

<p>An unlikely partnership with Keli Holiday (1/2 of Peking Duk) and TV icon Karl Stefanovic butchering a cover of a Dolly Parton classic. So <a href="https://www.youtube.com/watch?v=eMc27-PkuMc">here&#8217;s</a> something nobody asked for, but according to Channel Nine, everybody needed.</p>


<p>6x GOLDS from the Telly Awards for our work with Amazon Music, Mood on the Roof and our documentary in Tonga with SPREP.</p>


Ben Develin collecting Telly Award trophies — Mude creative agency award-winning video production Sydney

<p>Congratulations to the many creatives on the team for their sweep in the <a id="ember1606" class="ember-view" href="https://www.linkedin.com/in/telly-awards-a50621176/">Telly Awards</a> 2024 for their sweep of wins (including 6x Gold Awards) for our work with Amazon Music, SPREP and Mood on the Roof.</p>


Bassist performing live on stage shot on film — Mood on the Roof live music photography by Mude Sydney

<p class="l-article-header__row l-article-header__row--title t-bold t-bold--condensed" data-href="https://au.rollingstone.com/music/music-news/dan-sultan-julia-stone-fortress-single-49023/" data-title="Dan Sultan and Julia Stone Seek Shelter on New Single 'Fortress'" data-share-title="Dan+Sultan+and+Julia+Stone+Seek+Shelter+on+New+Single+%27Fortress%27" data-share-url="https%3A%2F%2Fau.rollingstone.com%2Fmusic%2Fmusic-news%2Fdan-sultan-julia-stone-fortress-single-49023%2F" data-article-number="1">Out now — we <a href="https://content.mude.com.au/project/a-series-of-deeply-personal-live-performance-videos-with-dan-sultan/">produced 6x live performance videos</a> with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.</p>


Dan Sultan performing live on stage with band — live performance music video for Mood on the Roof by Mude Sydney

<p>Proud to have multiple projects nominated for a Webby this year, you can vote for <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/video-series-channels/music">Mood on the Roof</a> &amp; our <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/performance-craft/best-individual-performance">Amazon Original</a> with Gretta Ray.</p>


Webby Awards nomination graphic for Mude — award-nominated creative agency Sydney and Canberra

<p>New music video work with The Rions. We produced a German Expressionist-inspired visual while The Rions&#8217; take on the roles of legendary horror villains, Dracula, Wolfman, The Invisible Man and Frankenstein.</p>


Mude team member portrait in dark lighting — creative agency team and culture Sydney

<p><span style="font-weight: 400;">We’ve rebranded. After a couple of years of busy client work, we’ve found time to work on our (little bit neglected) Brand and bring it to a place that accurately reflects the team we are today. </span></p>


Mude logo in white on charcoal background — strategic brand and creative agency Sydney and Canberra

<p>We&#8217;re proud to announce a new national breast cancer campaign with BreastScreen Australia, which you can learn more about <a href="https://www.mude.com.au/project/driving-awareness-participation-for-breastscreen-australia">here</a>.</p>


Woman with dark hair against pink neon lighting at live music event — event photography by Mude Sydney

<p>The Mude team is in Tonga filming a documentary on the Volcano/Tsunami that rocked Tonga-Tapu in early 2022</p>


Musician with drums in casual studio setting — behind-the-scenes music production by Mude Sydney

<p>Snaps with the PM walking into The Sydney Energy Forum, and getting ready for 2 full days of live streaming and photography.</p>


Cameraman with tripod filming on location outdoors — documentary film production by Mude creative agency

<p>Mood on the Roof is hosting its first international act, Benson Boone &#8211; <a href="https://youtu.be/ulU_e1VJknk">live now</a>.</p>


Benson Boone portrait in moody blue lighting — artist photography from Mood on the Roof live session by Mude Sydney

<p>Layered up for a mid-summer shoot in Kobe, Japan with Kawasaki</p>


Ben Develin and Mude crew member with camera equipment on outdoor location shoot — behind-the-scenes production photography by Mude creative agency

<p>Todays office &#8211; filming in Victoria&#8217;s salt lakes with Warner Music Australia</p>


Overhead view of geometric staircase with red accents — architectural photography by Mude creative agency

<p>Mude is in Osaka, Japan filming interviews with Panasonic Energy CTO &#8211; Shoichiro Watanabe</p>


Person walking past Panasonic building in Japan — international creative production by Mude