CyberHub logo — brand identity design client of Mude Sydney

Civil Aviation Safety Authority CASA logo — government branding client of Mude Canberra

Business Council of Australia BCA logo — brand strategy client of Mude

AMC Networks logo — creative agency client of Mude

Amazon Music logo — brand strategy and video production client of Mude Sydney

Australian National University ANU logo — brand and web design client of Mude

Australian Strategic Policy Institute ASPI logo — website design and development client of Mude Sydney

Australian Government logo — branding and creative services client of Mude Canberra

EMI Music logo — music industry branding and video production client of Mude

International Energy Agency IEA logo — government and policy brand design client of Mude

Island Records logo — record label branding and creative client of Mude Sydney

MCA Records logo — music industry creative and branding client of Mude

Mood on the Roof live music series logo — brand identity designed by Mude Sydney

Sony Music Entertainment logo — music and entertainment creative client of Mude

Sport Integrity Australia logo — government brand identity client of Mude Canberra

SPREP Pacific Regional Environment Programme logo — international brand design client of Mude

The Y Australia logo — not-for-profit brand strategy client of Mude Sydney

Universal Music Australia logo — music industry branding and creative client of Mude

Warner Music Australia logo — music industry video production and creative client of Mude

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Sunstrata solar energy rebrand billboard advertising — bold energy brand identity and outdoor campaign by Mude Sydney

Sunstrata brand identity book showing solar energy rebrand — energy sector brand strategy and identity design by Mude Sydney

Website

Rebranding a solar disruptor taking on Big Energy

Mude shapes Skyline through an FMCG brand identity that leans into road cycling culture, using refined FMCG branding and brand strategy to give the brand a lane of its own.

Mude applies Skyline’s FMCG brand identity inspired by modern cycling culture to a minimalist sports merch bag mockup.

An FMCG brand identity forged in the discipline and style of the ride

Nescii cosmetic accessories billboard — beauty brand outdoor advertising by Mude creative agency

Nescii billboard mockup showing brand identity in outdoor advertising — brand design and OOH advertising by Mude creative agency

Crafting a cosmetic accessories brand identity that believes in life’s little must-haves

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Webby Awards Nominee

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Telly Awards Winner

Gretta Ray performing live at the State Library of Victoria — cinematic one-take music video for Amazon Music by Mude

Behind-the-scenes of Gretta Ray during a one-shot Amazon Music live session at the State Library of Victoria.

Video

A night of grandeur with Gretta Ray at the State Library of Victoria for Amazon Music

Charley performing at microphone during Amazon Music live session — pop music video production with EMI by Mude Sydney

Charley vertical portrait during Amazon Music live session — artist photography and music video by Mude Sydney

Photography

A live performance music video with pop siren, Charley, exclusively for Amazon Music.

Branded takeaway bag for Full Proof sourdough doughnuts — hospitality brand identity and packaging design by Mude Sydney | Strategic Brand and Creative Agency

Close-up of hands holding Full Proof branded packaging showing the logo — hospitality brand identity and packaging design by Mude Sydney

A sourdough doughnut brand identity built on chrome, craft, and zero confectionary clichés

MUDE delivers a government creative campaign for the Department of Health, Disability & Ageing, shown through digital outdoor poster designs.

Illustration frames from an internal animated explainer developed for the Department of Health and Aged Care.

Graphic Design

Making standards make sense: a government creative campaign for the Department of Health

Campaign website design for Amazon Music’s Country Heat promotion — desktop view showing interactive layout and fan entry flow.

Shaboozey featured in Amazon Music’s Country Heat campaign website design — connecting artists to fan culture through digital storytelling.

A digital campfire: campaign website design for Amazon Music building fan culture online

Telly Awards

Community in Tonga during tsunami recovery — SPREP documentary film by Mude creative agency

Volcanic ash and waves in Tonga — SPREP documentary on 2022 eruption and tsunami recovery produced by Mude

A documentary capturing Tonga’s recovery after the 2022 eruption and tsunami.

Midnight Til Morning performing live — video production still from studio session capturing raw performance energy.

Midnight Til Morning performing during music video shoot — cinematic lighting highlighting emotion and tone.

Midnight Til Morning: From Netflix’s Building the Band to Sydney Live Sessions with Mude

Motion design translating Kayannie Denigan’s My Country artwork into a large-scale animated visual for the Australian Pavilion at COP29.

Detail from Kayannie Denigan’s My Country artwork, forming the visual foundation for the animated motion design at the Australian Pavilion, COP29.

Designing Australia’s cultural presence at COP29, a motion design story grounded in Country

Property developer website design for GEOCON, showcasing an interactive map and digital platform developed by Mude.

GEOCON property developer website mobile design, showcasing residential project information and interactive digital features.

A new website for Australia’s fastest-growing property developer

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Pentawards 2023 Shortlist

ByAsia bubble tea bottle design — beverage FMCG packaging design by Mude Sydney

ByAsia bubble tea brand identity — FMCG beverage packaging design shortlisted at Pentawards by Mude Sydney

Branding & packaging the ultimate bubble tea experience

Featuring the Rions. Mood on the Roof live session — brand refresh reflecting new visual identity and atmosphere.

Musicians performing live with instruments and microphones — Mood on the Roof live music series filmed by Mude Sydney

Moody rooftop concerts bringing you your next musical obsession

Tamworth Country Music Festival case study — mobile app design and development by Mude creative agency Tamworth

Festival app development and website redesign for Australia’s biggest country music event

CSIRO brand mockup — science commercialisation brand identity by Mude creative agency Canberra

CSIRO app design — science commercialisation brand identity by Mude creative agency Canberra

Branding a CSIRO commercialisation that is revolutionising mineral extraction for a cleaner, more sustainable future.

Bayanni music marketing campaign — Mavin Records artist promotion and creative by Mude Sydney

Bayanni seated in a styled studio portrait, featured as part of a music marketing campaign highlighting his artist identity and visual presence.

Campaigns

Amplifying ‘Ta Ta Ta’ in Australia: Fast-rising Bayanni taps Jason Derulo for afro RnB remix

Artist on stage at Mood on the Roof — live music video by Mude creative agency

Canberra Athletics brand identity — sports brand design and visual identity by Mude Canberra

Unifying athletics in Canberra under a single, recognised brand identity.

Sunbaby brand identity — inner clothing label with embroidered logo and refined material detailing.

Sunbaby brand identity — exterior clothing label featuring embroidered logo and soft-tone branding.

A brand identity for little ones who live in the sun

Lystr property branding — billboard mockup showing outdoor campaign design for the real estate platform.

Property branding for Lystr — outdoor billboard showcasing visual identity and messaging system.

Property branding for Lystr: building a people’s alternative in real estate

Dr Aya Najmaldeen personal branding photoshoot — visual identity reflecting confidence, warmth and professionalism.

Dr Aya Najmaldeen personal branding portrait — professional headshot showing confidence and approachability.

A personal branding making the clinical personal, and the personal powerful

Mr and Mrs Crepe packaging design — hospitality brand identity by Mude creative agency Sydney

A European-summer spirit brought to life in a new eatery’s brand identity

Sydney Energy Forum event — government clean energy summit videography and photography by Mude creative agency

Speaker presenting at Sydney Energy Forum on securing clean energy supply chains in the Pacific — government event videography and photography by Mude

Hosting the world powers in Sydney to build secure clean energy supply chains

Australian Medical Council rebrand stationery flat lay showing branded booklets in yellow grey and teal — healthcare sector brand identity by Mude Canberra

Australian Medical Council rebrand stationery vertical crop — healthcare branding and print design by Mude creative agency Canberra

Rebranding Australia’s national standards body for medical education and assessment

Dan Sultan performing live at Mood on the Roof — intimate live music video production by Mude Sydney

A series of deeply personal live performance music videos with Dan Sultan

Smiling Worldview Foundation team member portrait — Indigenous social enterprise brand identity photography by Mude Sydney

Two workers in hi-vis safety gear at community project site — Worldview Foundation Indigenous social enterprise photography by Mude

Branding a social enterprise with a vision for $10bn of positive impact — towards an Australia transformed.

Brand identity visual for Ned Houston, featuring a figure outside a modern observatory building.

Portrait of Ned Houston standing outdoors near an observatory dome

Building a brand identity for Ned Houston’s long-awaited debut

ASPI responsive mobile design — website design for Critical Technology Tracker by Mude creative agency Canberra

ASPI Critical Technology Tracker showing US-China technology comparison dashboard — policy research website design by Mude Canberra

Data visualising which world powers are leading the critical tech race

The-Y_Case-Study_03 — case study showcase by Mude creative agency Sydney

The-Y_Case-Study_06 — case study showcase by Mude creative agency Sydney

Challenging An Outdated Brand Vision;  The Y Is For The Younger Generations.

COSCON_iPhone Mockup 8 — mobile design by Mude creative agency Sydney

Mude creative team on location — behind-the-scenes production photography by Mude creative agency Sydney

A cosmetic clinic website that starts the consultation before you walk through the door

AFPA_Case-Study_12 — case study showcase by Mude creative agency Sydney

AFPA_Case-Study_04 — case study showcase by Mude creative agency Sydney

Crafting a government awareness campaign for the Australian Federal Police

Live music and creative production photography — video and photography production by Mude creative agency Sydney

Mude creative team on set — behind-the-scenes photography by Mude creative agency Sydney

A (not so) haunting performance for “Scary Movies”: music video production for The Rions turning horror classics into indie cinema

UpHire brand mockup — brand development and campaign strategy for safety and EWP industry by Mude creative agency Australia

BreastScreen Australia awareness campaign BTS — government video production by Mude Canberra

Brand development and campaign strategy for Uphire, leading safety innovation in Australia

Rosella St mobile design — eco marketplace rebranding and brand strategy by Mude creative agency Sydney

Rebranding an eco marketplace championing community and circular design

Oliver Cronin live performance video for Warner Music — live music video production by Mude Sydney

Shooting a live performance music video at Victoria’s pink salt lakes, with Oliver Cronin.

Video production portfolio showcase — cinematic video and film production by Mude creative agency Sydney

Close-up portrait of woman with dark hair in warm red lighting — artist photography and music video production by Mude Sydney

Driving awareness & participation for BreastScreen Australia

Sport Integrity Australia campaign production — behind-the-scenes government video production by Mude Canberra

Sport Integrity Australia campaign behind the scenes — government film production by Mude Canberra

Teaching young athletes about doping by making them laugh first

CASA Civil Aviation Safety Authority brand character illustration — government visual design by Mude Canberra

CASA Civil Aviation Safety Authority motion design vertical — government animated explainer by Mude Canberra

Keeping pace with new innovations to support emerging aviation technologies

jhon-david-3WgkTDw7XyE-unsplash 1 1 — creative asset by Mude creative agency Sydney

Group 190 — creative asset by Mude creative agency Sydney

Creating nation-wide change with the My New Neighbour video campaign

Mude portfolio project screenshot — web design and development by Mude creative agency Sydney

Mude creative production photography — brand and video production by Mude creative agency Sydney

Capturing Sydney’s hazy dusk with Milan Ring for “Sydney Hue”

Sacré Bleu / Embassy of France brand mockup — news and culture platform design by Mude creative agency Sydney

Sacré Bleu French Embassy news and culture platform — website design and development by Mude creative agency

SacreBleu – Building the French news cultural hub web experience

Mude portfolio project screenshot — brand strategy and design by Mude creative agency Sydney and Canberra

A national careers campaign designed to reach school leavers before the panic sets in

TCMF festival app on iPhone — country music festival mobile app design and development by Mude Sydney

Tamworth Country Music Festival app lineup screen — festival app UX design by Mude creative agency

Brand, culture, and vision unlocked

SST_Banner_01 — banner design by Mude creative agency Sydney

SST_Banner_03 — banner design by Mude creative agency Sydney

Driving annual revenue and efficiency through marketing & web design

ASPI banner design — Critical Technology Tracker website by Mude creative agency Canberra

ASPI Critical Technology Tracker banner — website design and UX for Australian policy research by Mude

Visualising global disinformation & information operations

Photography portfolio showcase — professional brand and event photography by Mude creative agency Sydney

Screen Shot 2020-03-09 at 12.06.13 am — app design by Mude creative agency Sydney

Capturing emotion with Sensori+ ‘Joy of Scent’ brand campaign

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<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Our founder Ben Develin wrote for Mumbrella</strong> on what happens when dominant brands walk off the territory they built their power on, using one of the great brands of our time&#8217;s positioning retreat to explain the Liberal Party&#8217;s strategic disarray. It&#8217;s about positioning, not politics, though political brands have just as much of a positioning challenge as corporate ones. Nike, if anyone over there stumbles on this, we&#8217;re sorry for the very unfair comparison to the Libs. <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://mumbrella.com.au/the-liberal-party-has-a-nike-problem-919492">Read the full piece on Mumbrella</a>.</p>
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Mude crew member operating cinema camera rig on set — behind-the-scenes music video production by Mude creative agency Sydney

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<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">New feature up on Mindsparkle Mag with a behind the scenes of our work with Full Proof, a sourdough doughnut venue in Potts Point. The feature covers how we landed on a chrome kitchen that leans into the precision-industrial identity. Read the full feature on <a href="https://mindsparklemag.com/designs/full-proof-branding-doughnuts-for-grownups"><strong>Mindsparkle Mag</strong></a>.</p>
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<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">New feature up on <strong>The Brand Identity</strong>. Our founder Ben Develin chatted with TBI to talk through the strategy and design thinking behind our work with Skyline. The feature covers how we positioned an OEM bottle manufacturer as a performance brand by anchoring the identity in cycling culture, and the visual decisions that followed from that strategic centre. Read the full feature on <a href="https://the-brandidentity.com/project/mude-designs-a-water-bottle-brand-that-feels-like-performance-gear">The Brand Identity</a>.</p>


Creative work session at Mude brand agency Sydney — behind the scenes at a strategic branding studio

<p class="p1">Recapping our stripped-back concert at Mude Studios: Cyrus Villanueva, Ned Houston and Jim Alexander came through for an intimate set, running their new project, <i>The Weekaway. </i>The whole thing began with a simple plan: one week away, a remote Airbnb, a grand piano, and absolutely nothing to do but write.</p>


Band performing live on stage with drums and guitars — Midnight Til Morning acoustic session video production by Mude for Chugg Music

<p>NEW WORK // To celebrate Country Music Month we were tapped by <a href="https://music.amazon.com"><strong>Amazon Music</strong></a> to build the <a href="https://countryheat.com.au">competition site</a> that invited listeners to connect with the genre they love, and be rewarded for it.</p>


<p><a href="https://www.youtube.com/c/moodontheroof">Mood on the Roof</a> began as a way to back artists we believed in. Five years on, we’ve refreshed the brand with sharper content, new art direction, and a system to help each performance go further. More soon.</p>


Mood on the Roof hero image — live music series brand identity and content by Mude creative agency Sydney

<p>NEW WORK // We rebranded Sunstrata to evolve their brand into something sleeker, smarter, and more confident—stripping away the clichés of the solar industry to build a sharper identity with real edge.</p>


Sunstrata brand guidelines book — solar energy rebrand, website design and digital campaign by Mude creative agency Sydney

<p>An unlikely partnership with Keli Holiday (1/2 of Peking Duk) and TV icon Karl Stefanovic butchering a cover of a Dolly Parton classic. So <a href="https://www.youtube.com/watch?v=eMc27-PkuMc">here&#8217;s</a> something nobody asked for, but according to Channel Nine, everybody needed.</p>


<p>6x GOLDS from the Telly Awards for our work with Amazon Music, Mood on the Roof and our documentary in Tonga with SPREP.</p>


Ben Develin collecting Telly Award trophies — Mude creative agency award-winning video production Sydney

<p>Congratulations to the many creatives on the team for their sweep in the <a id="ember1606" class="ember-view" href="https://www.linkedin.com/in/telly-awards-a50621176/">Telly Awards</a> 2024 for their sweep of wins (including 6x Gold Awards) for our work with Amazon Music, SPREP and Mood on the Roof.</p>


Bassist performing live on stage shot on film — Mood on the Roof live music photography by Mude Sydney

<p class="l-article-header__row l-article-header__row--title t-bold t-bold--condensed" data-href="https://au.rollingstone.com/music/music-news/dan-sultan-julia-stone-fortress-single-49023/" data-title="Dan Sultan and Julia Stone Seek Shelter on New Single 'Fortress'" data-share-title="Dan+Sultan+and+Julia+Stone+Seek+Shelter+on+New+Single+%27Fortress%27" data-share-url="https%3A%2F%2Fau.rollingstone.com%2Fmusic%2Fmusic-news%2Fdan-sultan-julia-stone-fortress-single-49023%2F" data-article-number="1">Out now — we <a href="https://content.mude.com.au/project/a-series-of-deeply-personal-live-performance-videos-with-dan-sultan/">produced 6x live performance videos</a> with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.</p>


Dan Sultan performing live on stage with band — live performance music video for Mood on the Roof by Mude Sydney

This is culture work. The best brands carry a cultural posture.