Branding a social enterprise with a vision for $10bn of positive impact — towards an Australia transformed. 

Working through the Brand Strategy process with Australia’s top Profit-For-Purpose organisation creating millions in social impact.

Worldview Group embarked on a mission to create a brand identity that would reflect its ambitious $10 billion vision of driving significant positive change for individuals, society, and the planet. The challenge was to unify the diverse branches of the organisation—Worldview Foundation, Worldview Pathways, and WV Tech—under a single, cohesive brand that could effectively communicate its purpose and values across various stakeholder groups. Through a meticulously crafted brand guide, we helped Worldview establish a clear visual and verbal identity that resonates with its commitment to holistic thinking, innovation, and social enterprise. The brand’s vibrant primary colour palette, inspired by Indigenous influences, and the carefully designed logomarks reflect Worldview’s dedication to cultural respect and inclusivity. By integrating these elements across all touchpoints—from government and corporate communications to charity engagements—Worldview has successfully positioned itself as a leader in creating transformational impact. The result is a unified brand that not only strengthens Worldview’s presence but also amplifies its mission to guide Australia toward a more sustainable and inclusive future.