Building a smarter, sharper energy brand ready to take on Big Energy and put power back in people’s hands. 

We partnered with Sunstrata to evolve their brand into something sleeker, smarter, and more confident—stripping away the clichés of the solar industry to build a sharper identity with real edge. The updated brand speaks directly to modern energy users: no fluff, no greenwashing—just honest, intelligent design that reflects the simplicity and strength of Sunstrata’s end-to-end solar and battery solutions. From tone of voice to visual language, the rebrand brings clarity, credibility and a little bit of attitude to a sector that desperately needs it.

This refreshed identity flowed into a refresh on the current website, with a restructured site architecture that improves user journeys and highlights the core offerings with clarity and confidence. We also rolled out a full suite of digital marketing creative—from organic social content to paid Meta campaigns—designed to cut through the noise, challenge outdated energy narratives, and position Sunstrata as the smart choice for Australians ready to take control of their power.