Digital marketing campaigns for one of 2023’s most infectious Afrobeats hits with Bayanni and Jason Derulo. 

Mude worked with Mavin Records to amplify “Ta Ta Ta” in Australia through a targeted digital marketing campaign. Leveraging the power of platforms like Spotify, Meta, and TikTok, we successfully ran campaigns across the digital channels and engaged audiences through creative ads and content. A major highlight was orchestrating the song’s integration into trending TikTok dances, driving virality and user-generated content that catapulted the song’s reach and engagement. The result was a significant boost in streams and visibility, establishing “Ta Ta Ta” as a standout hit.