Uniting athletics in the ACT (and surrounding regions) under the one banner — Capital Athletics. Mude crafted a unified visual identity that the Capital Athletics brand can be established upon. 

Capital Athletics is the result of a merger between Little Athletics and Athletics ACT, necessitating a unified brand identity. The goal was to create an inclusive and supportive environment for people of all ages, backgrounds, abilities, and genders, while building barrier-free pathways for athletes at every level and fostering a culture of social athletics for adults. The rebranding process began with an in-depth visual identity audit, which revealed that the existing brand’s tired and confused image did not align with the values of inclusivity and community. Capital Athletics then explored new design directions that combined energy and motion with inspiration, along with the social aspects of sport and achievement. These visual strategies, paired with a renewed focus on messaging and consistent brand presentation across digital and physical platforms, established Capital Athletics as the single, recognised home for athletics in the ACT. This strategic overhaul not only unified the brand but also set the stage for increased participation, broader community engagement, and stronger recognition of athletics as a lifelong, inclusive sport in the region.