Branding a CSIRO commercialisation that is revolutionising mineral extraction for a cleaner, more sustainable future. 

“Empowering miners to extract the minerals we need more efficiently with less waste.”

We partnered with NextOre to refine their brand strategy and visual identity, positioning them as a vital innovation partner in sustainable mining. As the global leader in Magnetic Resonance Sensing and Ore Sorting Technology, NextOre empowers miners to extract the minerals we need more efficiently with less waste. Grounded in decades of CSIRO research, their technology reduces waste, emissions, and energy use, setting a new benchmark for responsible resource extraction.

The result was a refined brand strategy, marketing plan, and updated visual identity that balances credibility with growth. By retaining core elements while introducing purposeful messaging and design, the brand reflects NextOre’s innovation and sustainability focus without greenwashing. With a sharpened purpose, NextOre is ready to lead the mining industry in aligning profitability with progress.

Building on NextOre’s existing identity, we evolved key elements to highlight their innovation and engineering excellence while maintaining a data-led, grounded tone. A modernised design system introduced colours and visuals that reflected their growth in sustainability—purposeful yet restrained, avoiding greenwashing or overstatement. The result is a brand that feels both confident and credible, aligned with their mission to lead in sustainable mining.