Taking BubbleMe from initial concept, to a presence in 1000+ Woolworth’s stores across Australia. 

In partnering with BubbleMe we were able to bring the authentic taste of Taiwanese bubble tea to homes across Australia by delivering a flexible and memorable branding. We designed eye-catching packaging for their at-home bubble tea kit and ready-to-drink cans in a variety of flavours. We provided extensive print management support, supplier liaison, and a comprehensive guide for BubbleMe to build their own creative team around. The result was a successful rollout across all of Australia, with our unique shelf-ready packaging designs, and a fun product experience for everyone to try at home.

Pentawards 2023 Shortlist

1

ByAsia portrait — FMCG beverage branding and packaging by Mude creative agency Sydney
1000+
Woolworth stores across Australia
7
Packaging designs & flavour profiles
Oliver Cronin performance detail for Warner Music — live video production by Mude creative agency
ByAsia portrait — FMCG beverage branding and packaging by Mude creative agency Sydney
Oliver Cronin on stage for Warner Music session — live music video cinematography by Mude creative agency
ByAsia BubbleMe brown sugar bubble tea sachet packaging — FMCG beverage packaging design by Mude Sydney
ByAsia BubbleMe matcha tea sachet packaging — FMCG beverage packaging design by Mude Sydney
ByAsia BubbleMe taro tea sachet packaging — FMCG beverage packaging design by Mude Sydney
ByAsia packaging design — FMCG beverage branding and packaging by Mude creative agency Sydney
ByAsia BubbleMe bubble tea product photography — FMCG beverage branding and packaging by Mude Sydney
ByAsia packaging design — FMCG beverage branding and packaging by Mude creative agency Sydney
Oliver Cronin Warner Music live session — artist live performance video by Mude Sydney