<h1>Old Spice has been selling men’s grooming products since 1937.</h1>
<p>“Look at your man. Now back to me. Now back at your man. Now back to me.” Fast-paced and direct, the ad was created by the Wieden + Kennedy creative agency and served to both double sales and “cement the brand in pop culture.” According to Creative Review, the ad:</p>
<p>“laid the foundations for follow-up spots and online stunts, including live videos responding to Twitter posts, prank websites scorning questionable consumer behaviour, and the later introduction of Terry Crews’ character.”</p>
<p>The campaign also laid the groundwork for Old Spice’s humorous, slightly quirky new brand personality — which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.</p>
<blockquote><p>“Look at your man. Now back to me. Now back at your man. Now back to me.”</p>
<p>John Smith, Somewhere</p></blockquote>
<p>As the face of the campaign, actress Gabrielle Dennis shines, and its latest release, called “Brunch”, was once again created by Wieden+Kennedy Portland. The ad, which also stars comedian Deon Cole and actress La La Anthony, opens with Cole in a bathrobe on his way to confront his brunching wife, played by Dennis.</p>
<ul>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
</ul>
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<h5>Heading five</h5>
<h6>Heading six</h6>
<p>Body</p>


Old Spice strikes gold (again) with inclusive “Men Have Skin Too” campaign

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Sydney based pop siren, Charley — performs Paramore’s timeless hit, “Still Into You,” exclusively for Amazon Music.

A series of deeply personal live performance videos with Dan Sultan

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Visualising which world powers are leading the critical tech race

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Hosting the world powers in Sydney to build secure clean energy supply chains

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A night of grandeur with Gretta Ray at the State Library of Victoria for Amazon Music

A (not so) haunting performance for “Scary Movies”

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Shooting a live performance video at Victoria’s pink salt lakes, with Oliver Cronin.

Rooftop concerts bringing you your next musical obsession.

Driving awareness & participation for BreastScreen Australia

Do it Without Doug – Sport Integrity Australia

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Creating nation-wide change with the My New Neighbour video campaign

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<p class="l-article-header__row l-article-header__row--title t-bold t-bold--condensed" data-href="https://au.rollingstone.com/music/music-news/dan-sultan-julia-stone-fortress-single-49023/" data-title="Dan Sultan and Julia Stone Seek Shelter on New Single 'Fortress'" data-share-title="Dan+Sultan+and+Julia+Stone+Seek+Shelter+on+New+Single+%27Fortress%27" data-share-url="https%3A%2F%2Fau.rollingstone.com%2Fmusic%2Fmusic-news%2Fdan-sultan-julia-stone-fortress-single-49023%2F" data-article-number="1">Out now — we <a href="https://content.mude.com.au/project/a-series-of-deeply-personal-live-performance-videos-with-dan-sultan/">produced 6x live performance videos</a> with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.</p>


<p>Proud to have multiple projects nominated for a Webby this year, you can vote for <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/video-series-channels/music">Mood on the Roof</a> &amp; our <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/performance-craft/best-individual-performance">Amazon Original</a> with Gretta Ray.</p>


<p>New music video work with The Rions. We produced a German Expressionist-inspired visual while The Rions&#8217; take on the roles of legendary horror villains, Dracula, Wolfman, The Invisible Man and Frankenstein.</p>


<p><span style="font-weight: 400;">We’ve rebranded. After a couple of years of busy client work, we’ve found time to work on our (little bit neglected) Brand and bring it to a place that accurately reflects the team we are today. </span></p>


<p>We&#8217;re proud to announce a new national breast cancer campaign with BreastScreen Australia, which you can learn more about <a href="https://www.mude.com.au/project/driving-awareness-participation-for-breastscreen-australia">here</a>.</p>


<p>The Mude team is in Tonga filming a documentary on the Volcano/Tsunami that rocked Tonga-Tapu in early 2022</p>


<p>Snaps with the PM walking into The Sydney Energy Forum, and getting ready for 2 full days of live streaming and photography.</p>


<p>Mood on the Roof is hosting its first international act, Benson Boone &#8211; <a href="https://youtu.be/ulU_e1VJknk">live now</a>.</p>


<p>Layered up for a mid-summer shoot in Kobe, Japan with Kawasaki</p>


<p>Todays office &#8211; filming in Victoria&#8217;s salt lakes with Warner Music Australia</p>


<p>Mude is in Osaka, Japan filming interviews with Panasonic Energy CTO &#8211; Shoichiro Watanabe</p>


Well, where do we start?

Well,
where do we start?